ATTN: Dads 40+ — Ready to rebuild strength, energy, and confidence without the all-or-nothing grind?

FIT DAD RESET

A realistic, sustainable system for busy dads over 40 to drop body fat, build muscle, and feel 10+ years younger — without living in the gym or counting every calorie.

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Build a stronger, leaner, more energized body — on your schedule.

If you’re a dad over 40, you don’t need extreme diets or 2-hour workouts. You need a simple, structured plan that fits real life.

Fit Dad Reset gives you a proven framework to get leaner, stronger, and more confident using short, focused workouts, protein-forward nutrition you can actually stick to, and just enough accountability to keep you consistent — even with a full calendar.

Why Most Dads Over 40 Fail... and How You Win

Most dads get trapped in all-or-nothing fitness — strict for 2 weeks, then life happens, and it’s back to square one.

The Fix:

- Train smarter, not longer: strength-first sessions that fit into 20–45 minutes.

- Eat like a grown man, not a teenager: high-protein, family-friendly meals that support fat loss and muscle.

- Recover like an athlete: sleep, mobility, and stress protocols that keep your hormones and joints happy.

- Stay consistent: simple habit systems that survive busy seasons, travel, and weekends.

At Fit Dad Reset, we help dads over 40 trade all-or-nothing fitness for realistic, sustainable routines that build lasting strength, confidence, and energy — all while fitting into real life.

So where to from here?

How do you move from “I’ll start Monday” to real, measurable progress?

How do you break the cycle of soreness, fatigue, and inconsistency — and build a body that performs in the gym and at home?

How do you make fitness a lifestyle you keep — not a project you restart?

Introducing:

Fit Dad Reset

A structured, proven coaching program designed specifically for busy dads over 40.

You’ll implement a simple, science-backed plan that helps you:

- Drop body fat without starving.

- Build muscle and protect your joints.

- Regain energy and confidence that shows up in every area of your life.

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The Fit Dad Reset Framework

Strength-First Training (3–4 days/week)

Time-efficient, joint-friendly lifting sessions with scalable progressions for strength and muscle — 20–45 minutes, at home or in the gym.

Protein-Forward, Family-Friendly Nutrition

No crash diets. Practical meal structures, easy swaps, and flexible guidelines that work at home, at work, and on weekends.

Recovery & Hormone

Support

Sleep, mobility, and stress protocols tailored to dads 40+, so you recover faster and perform better.

Accountability That Fits Real Life

Clear weekly targets, progress tracking, and coaching check-ins to keep momentum high — even during the busiest weeks.

Meet Your Coach:

Ian

I’m Ian Birchall. I help dads over 40 build strength, drop fat, and feel like themselves again — without extreme rules or endless workouts.

After years of coaching busy professionals, I built Fit Dad Reset to make fitness sustainable, practical, and results-driven for real family life. If you want a body that looks good, feels strong, and keeps up with your kids — this is for you.

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So, what’s the catch?

This isn’t for everyone.

Fit Dad Reset is for you if:

- You’re done with all-or-nothing plans and want a program you can live with long term.

- You want a strong, athletic body without sacrificing family time.

- You’re ready to follow a clear plan and be coachable.

This program is for you if...

You’re tired of starting over every few weeks

You go all-in on workouts and diets… then life gets busy, and everything falls apart.

Now you want something you can actually stick to—even with a full schedule.

You want to lose fat without extreme dieting or long gym sessions

You don’t have 2 hours a day to train—or the energy for restrictive diets.

You want a simple, effective plan that fits into real life.

You’re a dad over 40 who wants to feel strong, confident, and in control again

Your energy isn’t what it used to be, and your body doesn’t respond like it did before.

You’re ready to rebuild strength, confidence, and consistency—without burning out.

You’re done guessing and want a proven, structured plan

You’ve tried workouts, diets, and random advice—but nothing has truly worked long-term.

Now you want a clear system to follow, with guidance and accountability.

If that’s you, let’s reset — and build something that lasts.

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• It’s time to join the Six Weeks to Property Domination Mastery.

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I had been working out on my own for several years and just seemed to plateau. Working with Ian for only a short time, I’m starting to see the changes that I wasn’t able to get on my own. Ian’s program has provided me with workouts, meal plan and weekly check-ins. He has always responded to all of my concern. Ian is very knowledgable, encouraging, motivating and i can tell he wants his clients to succeed. Would highly recommend.

- Murray Chicoine

Ian has been a great coach. The first time I started his program was back in 2023 and now here I am back in it 3 years later. Ian has taught me a ton about nutrition & workout routines that you can take with you forever. Having him there for any random questions or to hold you accountable, Ian is definitely your guy to go to when looking for changes.

- Matthew Sandquist

I hired Ian to help me cut weight and get my diet on par to match my workouts. He created an easy to follow menu and changed my workout routine and when things stalled out he modified it and got it working again. I managed to cut about 20lbs and even after 1yr he still checks in with me and offers advice and support. Ian is a great motivator and encourages me even though I am no longer a client, not because he is trying to sell me his services, but because he is passionate about people’s health and fitness! Ian is a true leader, and I will always trust his advice!

- Byron Skidmore

I’ve been working with Ian approximately 4 months now. Prior to starting we sat down and discussed goals. Mine was to improve my “daddy body” by losing fat while building muscle. My goal was to drop 20 lbs from 235 to 215. With Ian’s guidance, I achieved my goal in 10 weeks. Then, we set another goal. 205 lbs. 6 weeks later … goal achieved. He’ll motivate you and keep you on track. You just have to be willing to listen and do the work. I am very pleased with the results and would highly recommend Ian and his program.

- Martin Kania

Ready to reset your body — and your standards?

Ready to Elevate

Your Property Game?

Join Fit Dad Reset and build strength, energy, and confidence that lasts.

START TODAY